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New fragrance is brand's foray into department, specialty stores.
June 3, 2010
By: TOM BRANNA
Editor
Coach’s fragrances are already available at Coach stores, but next month the brand is getting even bigger. With Poppy, the next scent from Coach, the company will begin to sell at department and specialty stores – increasing its retail presence dramatically. Poppy is a fruity floral developed by in conjunction with IFF, Karen Khoury of Estée Lauder Co.’s fragrance team and Coach Executive Creative Director (and reinvigorator of the brand) Reed Krakoff, according to reports...
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